Why Is Having a Mobile Website So Important?

Samples of mobile websites.

Much debate has been going on about whether or not mobile websites are necessary. The debate ends here and now. YES, THEY ARE! Now that that’s settled, it’s time to move on to answering the question of WHY they are necessary. Most of the people who are pressured with making the decision to get themselves a mobile website are those who actually depend on the Internet to generate revenues. This doesn’t sound congruent at all as they should be the ones who are first to run after innovations such as this, no questions asked. This post will enlighten you as to why mobile websites may be just exactly what your business needs to give it that missing advantage.

Get a targeted audience

Because mobile websites are basically accessed using mobile devices, such as smartphones and tablets, it follows that every person who uses the Internet via this mode has a certain degree of likelihood to come across your site. What’s great about mobile browsing—that very few people are aware of—is its ability to generate location-specific results based on where the Internet determines your position to be. Search engines like Google have a way “geo-locating” you based on the information transmitted through your mobile Internet use. Therefore, if you’re in the car business and someone from your locality enters “car” (or something relevant) into the search engine, there’s a big possibility for your site to rank highly in the results page.

Faster loading and navigation

One of the things people hate the most is waiting, and this is risky business for the online arena. Making a person wait too long for your page to load will earn you the outcome of clicking that [X] button at the top right portion of the browser. And if your website does take quite long to load on a computer, just think about how many times multiplied it will take on a mobile device. Having a mobile website saves you from this distress as it is designed to load faster and allows you to navigate through the page much easier as compared to accessing unoptimized sites.

More cost-effective than apps

When you hear or read something that tells you how the right way to go mobile is through making personalized apps for your business, don’t believe it. That’s a marketing scheme. Yes, apps are quite handy and they have their own plusses as well. But, for starters, you should really focus on making optimizing your websites for mobile access. Making an app will require you to develop one for each individual platform: Windows, Symbian, Android, iOS, and Blackberry. And consider this, not everyone can and will install your app into their phones if they won’t be using it frequently—unless yours is for a social networking site.

Significant studies have found out that almost all mobile phone users depend on browsers to surf the net because this enables them to open multiple tabs and load various pages at the same time. Going for a mobile website will only require you to spend once for its development without having to consider the different platforms each mobile phone is using.

If you’re looking for a competent company you can trust to deliver all your online marketing needs, as well as answer any questions you have regarding mobile websites, MBC Interactive is the one to establish a fruitful working relationship with. This Connecticut-based company has long line of online marketing and website development experience and has been providing its customers with reliable and cost-effective services for 12 years now. Visit MBC Interactive’s website at http://www.mbcinteractive.com/ for more information. You may also get in touch with Don Polletta, Marketing President, at (203) 525-6916.

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