Oct 10
20
The Aurora Story;
After raising a family of four children with her ex-husband, Stephanie Blackwell decided in 1998 to follow the All-American dream of owning her own business. She saw a need for all Natural and Organic offerings of assorted nuts, dried fruits, granolas and trail mixes in gourmet and supermarket stores, and headed out to seek customers. After hiring only 4 employees, and borrowing some money from her personal credit cards, Stephanie packaged her new product line within a small warehouse space in downtown Bridgeport, Connecticut. The first few years were a struggle mixed with passion and hard work. Family members and employees became friends and worked hand in hand.
Now, after twelve years, Stephanie has built Aurora Natural into one of the leading all natural and organic food brands in America. What once started as a business that packaged dried fruits and nuts using postal scales and tables draped with plastic covers, Aurora Products now located in Stratford Connecticut has grown to over 150 employees in a 75,000 square foot facility using state of the art equipment. The company strives to maintain high standards in food quality safety for all products and is one of the leaders in obtaining Safe Quality Food (SQF) Certification.
Aurora Natural will now look to increase its brand recognition in the natural and organic foods markets nationwide with a multi-tiered marketing campaign to begin in October 2010. Aurora Natural will also launch it a completely redesigned website www.AuroraNatural.com in late October, and will offer consumers the opportunity to purchase Aurora products online.
